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Supreme mall
Digital mall designed for modern delightful shopping
Supreme mall leverages cutting-edge technology to revolutionize the e-commerce experience, offering a seamless, intuitive, and personalized shopping journey. With advanced AI-driven recommendations & advanced search system, secure and efficient payment solutions, and a user-friendly interface, we provide customers with unparalleled convenience and satisfaction. The platform empowers businesses to reach a global audience, optimize their operations, and drive growth, making us the ultimate destination for modern retail.
Supreme mall leverages cutting-edge technology to revolutionize the e-commerce experience, offering a seamless, intuitive, and personalized shopping journey. With advanced AI-driven recommendations & advanced search system, secure and efficient payment solutions, and a user-friendly interface, we provide customers with unparalleled convenience and satisfaction. The platform empowers businesses to reach a global audience, optimize their operations, and drive growth, making us the ultimate destination for modern retail.
With functional novel features like group shopping, automatic sorting features for merchant, advanced notification system, Supreme mall offers a delightful shopping experience for users; there by taking away all frictions that exist between real world and online shopping experience.
With functional novel features like group shopping, automatic sorting features for merchant, advanced notification system, Supreme mall offers a delightful shopping experience for users; there by taking away all frictions that exist between real world and online shopping experience.
Leveraging on AI, users can quickly search for a complimentary product of what they want to purchase for i.e “show complimentary shoe or hat that match this dress corporate dress”. This help saves users hours looking for the right colour or style of shoe.
Leveraging on AI, users can quickly search for a complimentary product of what they want to purchase for i.e “show complimentary shoe or hat that match this dress corporate dress”. This help saves users hours looking for the right colour or style of shoe.
Service Rendered
Service Rendered
Research, Design, Branding, Strategy
Research, Design, Branding, Strategy
Overview & Problem Statement
Overview & Problem Statement
Overview & Problem Statement
We have malls around us, we love to go to mall such as Target, Walmart, ShopRite among several others. The experience of coming out with your favourite goodies is amazing, or when we go with your friends, loved ones, family members, the experience is always memorable. But we don’t have the time to go to the mall every time due to work hour constraint, social activities, family needs, or other due to other circumstances like people who can’t drive or are being restricted.
We have people who loves to shop in groups but can’t do that anymore due to old age which limit their movement,. On special occasion like Christmas and other important holiday that we love to celebrate, the malls are always full between 2–3 days with people coming in and going out all day. And it will be sad if you can’t get to shop for what you need on such days because you can’t get into the mall due to large numbers of people. This gap that is left unfilled is where “Supreme Mall ” comes in.
Supreme Mall exist to give you that almost exact feeling of shopping from the mall when you don’t have time to visit physically or you and your pals are in separate locations but still want to shop together to enjoy that social relations you have when you go to the mall physically, coupled with the integration of AI, the whole experience is taken to another level.
We have malls around us, we love to go to mall such as Target, Walmart, ShopRite among several others. The experience of coming out with your favourite goodies is amazing, or when we go with your friends, loved ones, family members, the experience is always memorable. But we don’t have the time to go to the mall every time due to work hour constraint, social activities, family needs, or other due to other circumstances like people who can’t drive or are being restricted.
We have people who loves to shop in groups but can’t do that anymore due to old age which limit their movement,. On special occasion like Christmas and other important holiday that we love to celebrate, the malls are always full between 2–3 days with people coming in and going out all day. And it will be sad if you can’t get to shop for what you need on such days because you can’t get into the mall due to large numbers of people. This gap that is left unfilled is where “Supreme Mall ” comes in.
Supreme Mall exist to give you that almost exact feeling of shopping from the mall when you don’t have time to visit physically or you and your pals are in separate locations but still want to shop together to enjoy that social relations you have when you go to the mall physically, coupled with the integration of AI, the whole experience is taken to another level.
Market fit Research for a novel of shopping
Market fit Research for a novel of shopping
Market fit Research for a novel of shopping
From the research carried out we were able to discover that, 90% of people wants an alternative to physically going to mall for shopping, Especially people who work, new mothers who don’t have much time to go out and people who can’t drive, and they equally love to shopped in groups online.
We also discovered that some people love to shop online but they still want to have those “superb feeling” of going to the mall and coming out with lots of bags full of goodies, they love the socialization of shopping together with their friend and loved ones when they visit the mall.
We all discovered most times especially when people are shopping for wears and they are trying to combine different pattern it takes time to know the right one to pick combo. 85% female agreed to this
Not only when picking wears, 78% agreed that they sometimes want a particular thing but can remember the name but they have the description, and description of things are context dependent most times.
With this valuable insights from the research, we had a direction of how to solve the problem and to give users delightful experience while shopping.
From the research carried out we were able to discover that, 90% of people wants an alternative to physically going to mall for shopping, Especially people who work, new mothers who don’t have much time to go out and people who can’t drive, and they equally love to shopped in groups online.
We also discovered that some people love to shop online but they still want to have those “superb feeling” of going to the mall and coming out with lots of bags full of goodies, they love the socialization of shopping together with their friend and loved ones when they visit the mall.
We all discovered most times especially when people are shopping for wears and they are trying to combine different pattern it takes time to know the right one to pick combo. 85% female agreed to this
Not only when picking wears, 78% agreed that they sometimes want a particular thing but can remember the name but they have the description, and description of things are context dependent most times.
With this valuable insights from the research, we had a direction of how to solve the problem and to give users delightful experience while shopping.
Competitors analysis
Competitors analysis
Competitors analysis
like Walmart, Ebay,Jumia, Konga, Ali Express among several others, we discovered that they are functional in terms of individual purchasing flow, but in terms of expanding the experience to group shopping is not there, which is one of the core feature of Supreme mall
Also as at the term of this research March 2023, these companies are limited in their advanced search system, the ability for users to search or describe what they want is not available which supreme mall wants to leverage on.
Uncertainty in terms of product availability is not address on these platforms, which is a key driving force for new users to become loyal customers.
Aside what is missing, platforms like Walmart navigation is on point, and there search engine within categories are functional.
like Walmart, Ebay,Jumia, Konga, Ali Express among several others, we discovered that they are functional in terms of individual purchasing flow, but in terms of expanding the experience to group shopping is not there, which is one of the core feature of Supreme mall
Also as at the term of this research March 2023, these companies are limited in their advanced search system, the ability for users to search or describe what they want is not available which supreme mall wants to leverage on.
Uncertainty in terms of product availability is not address on these platforms, which is a key driving force for new users to become loyal customers.
Aside what is missing, platforms like Walmart navigation is on point, and there search engine within categories are functional.
Prioritizing product features
Prioritizing product features
Prioritizing product features
Advanced AI-Driven Recommendations & Search System: Ensure the platform can offer personalized product suggestions and an intuitive search function. This feature enhances user satisfaction and drives sales by making it easier for customers to find products they love.
User-Friendly Interface: Develop a clean, intuitive interface that makes it easy for users to navigate, browse products, and complete purchases without friction. A smooth user experience is essential for customer retention.
Flexible Payment Options: Offer essential payment methods like credit/debit cards, digital wallets, and buy-now-pay-later options to cater to different customer preferences. Making the checkout process seamless is critical for conversion rates.
Social Shopping: The ability to shop together in real-time. This adds a fun, interactive element without requiring heavy development.
Implement an AI-powered chatbot to provide basic customer support, with the option to escalate to human agents if needed. This ensures that customers can get help quickly, reducing frustration and improving the overall experience.
Advanced AI-Driven Recommendations & Search System: Ensure the platform can offer personalized product suggestions and an intuitive search function. This feature enhances user satisfaction and drives sales by making it easier for customers to find products they love.
User-Friendly Interface: Develop a clean, intuitive interface that makes it easy for users to navigate, browse products, and complete purchases without friction. A smooth user experience is essential for customer retention.
Flexible Payment Options: Offer essential payment methods like credit/debit cards, digital wallets, and buy-now-pay-later options to cater to different customer preferences. Making the checkout process seamless is critical for conversion rates.
Social Shopping: The ability to shop together in real-time. This adds a fun, interactive element without requiring heavy development.
Implement an AI-powered chatbot to provide basic customer support, with the option to escalate to human agents if needed. This ensures that customers can get help quickly, reducing frustration and improving the overall experience.
Experience principles
Experience principles
Experience principles
This was based on core user centric design rationale and insights from research. This principles was created to guide us in creating a meaningful product. And we definitely checked them as we deliver them on each product feature.
Innovation:
AI integration
Sleek Interface.
Removing Uncertainty (in terms of product availability and group shopping)
Delightfulness:
Memorable Checkout
Deep delightfulness in terms of User autonomy, relatedness and competence.
Exciting group or shared Experience
Easy to use:
Use of focused entry point access
Use of human focused language
Vetted Information Architecture.
This was based on core user centric design rationale and insights from research. This principles was created to guide us in creating a meaningful product. And we definitely checked them as we deliver them on each product feature.
Innovation:
AI integration
Sleek Interface.
Removing Uncertainty (in terms of product availability and group shopping)
Delightfulness:
Memorable Checkout
Deep delightfulness in terms of User autonomy, relatedness and competence.
Exciting group or shared Experience
Easy to use:
Use of focused entry point access
Use of human focused language
Vetted Information Architecture.
customer facing interface design
customer facing interface design
customer facing interface design
Easy Store Access
Easy Store Access
Easy Store Access
Once users are on the web app, they are presented with the stores available in the mall. This will allow users to quickly make purchase from the store of their choice instead of showing them product that will distract them.
Once users are on the web app, they are presented with the stores available in the mall. This will allow users to quickly make purchase from the store of their choice instead of showing them product that will distract them.
We also applied the “focused entry point” in the filter organization. One of the advantages of this method is that, the site use whichever pattern best suits the content and the context of people who need it. In this context for instance, when people need a gadget, in most cases they already know the brand they are looking, so the information retrieving was designed in that context. User move from selecting brand to model to series and other factors needed to purchase. For the other minor percentages that does not know the exact brand or probably just surfing to find what interest them, the new classic style of category makes it easy for them to know pick at random.
We also applied the “focused entry point” in the filter organization. One of the advantages of this method is that, the site use whichever pattern best suits the content and the context of people who need it. In this context for instance, when people need a gadget, in most cases they already know the brand they are looking, so the information retrieving was designed in that context. User move from selecting brand to model to series and other factors needed to purchase. For the other minor percentages that does not know the exact brand or probably just surfing to find what interest them, the new classic style of category makes it easy for them to know pick at random.
Removing Uncertainty
Removing Uncertainty
Removing Uncertainty
Everyone hates uncertainty. In most of the online store, when the product is out of stock, it’s either the take it down or they just leave it for users to know for users that it is out of stock.
Disadvantage of the first action is that users won’t know you have the product before if you remove it from the system which can leads to loss of a potential customers. The disadvantage of the second action is uncertainty. The product is out of stock, okay, when will you have it? when will it be available? that’s the question in users mind.
To solve this issues we turn our limitation into our forte:
One of the advantages of Tech Mall generally is the limited amount of store which means lots of actions can be regulated and properly taken care of. To remove the uncertainty when a product is out of stock, users will know and they will also know when next the product will be available. With the little gesture it gives lots of users relive and show how thoughtful the company is towards their needs. We also balance the operation effect from the merchant side seamless which I explained in subsequent paragraph.
Everyone hates uncertainty. In most of the online store, when the product is out of stock, it’s either the take it down or they just leave it for users to know for users that it is out of stock.
Disadvantage of the first action is that users won’t know you have the product before if you remove it from the system which can leads to loss of a potential customers. The disadvantage of the second action is uncertainty. The product is out of stock, okay, when will you have it? when will it be available? that’s the question in users mind.
To solve this issues we turn our limitation into our forte:
One of the advantages of Tech Mall generally is the limited amount of store which means lots of actions can be regulated and properly taken care of. To remove the uncertainty when a product is out of stock, users will know and they will also know when next the product will be available. With the little gesture it gives lots of users relive and show how thoughtful the company is towards their needs. We also balance the operation effect from the merchant side seamless which I explained in subsequent paragraph.
A step further in the search system
A step further in the search system
A step further in the search system
A live chat customer support is provided. This ensures that customers can get help quickly, reducing frustration and improving the overall experience.
A live chat customer support is provided. This ensures that customers can get help quickly, reducing frustration and improving the overall experience.
In these phase in our “Experience Principles we were able to check were Innovation, Easy (focused entry point) and Deep delight (Relatedness; showing deep concern about their needs).
In these phase in our “Experience Principles we were able to check were Innovation, Easy (focused entry point) and Deep delight (Relatedness; showing deep concern about their needs).
A step further in the search system(AI)
A step further in the search system(AI)
A step further in the search system(AI)
With AI driven recommendation and advanced search system users can now save hours looking a perfect product that complimentary their main search. For instance, when a users is looking a “corporate female gown” by entering the prompt on the AI system, AI shows all the products that match the request, not only that, the AI takes it one step further by showing users all the product that compliment such dress like shoes, necklace, hat among others. The AI is trained to know colours that works, so AI won’t suggest blue shoe for a red dress. All the user have to do is to expand the chosen dress to see all the options.
With AI driven recommendation and advanced search system users can now save hours looking a perfect product that complimentary their main search. For instance, when a users is looking a “corporate female gown” by entering the prompt on the AI system, AI shows all the products that match the request, not only that, the AI takes it one step further by showing users all the product that compliment such dress like shoes, necklace, hat among others. The AI is trained to know colours that works, so AI won’t suggest blue shoe for a red dress. All the user have to do is to expand the chosen dress to see all the options.
When users expand a particular dress, the system shows them option on Product that compliment the dress
When users expand a particular dress, the system shows them option on Product that compliment the dress
AI displaying shoes that compliment the dress. This expand feature was intuitively designed, because you can always select any dress and expand to see complimentary product and also, users can more than one complimentary product. It gives users the free to expand their purchasing options within a short period of time.
AI displaying shoes that compliment the dress. This expand feature was intuitively designed, because you can always select any dress and expand to see complimentary product and also, users can more than one complimentary product. It gives users the free to expand their purchasing options within a short period of time.
Another area that AI works properly is the indirect contextual searching. People mostly remember within context most times. For instance, let say I bought a milk Chocolate candy with black packaging but can’t remember the name, with supreme AI, user can search for such products, provided that all the context like colours, flavour are in the tagging system, making it easy for AI to fetch the data.
Another area that AI works properly is the indirect contextual searching. People mostly remember within context most times. For instance, let say I bought a milk Chocolate candy with black packaging but can’t remember the name, with supreme AI, user can search for such products, provided that all the context like colours, flavour are in the tagging system, making it easy for AI to fetch the data.
Group shopping
Group shopping
Group shopping
The insights from our research shows that people loves to shop in group, they love the socialization during shopping, the communication with people, they love it, so we decided that this should be available for users digitally.
By creating a group shopping and generating a link that can be shared to anyone on their preferred platform, family’s and friends can enjoy shopping for parties, birthdays or even new home accessories together at the same thing.
The insights from our research shows that people loves to shop in group, they love the socialization during shopping, the communication with people, they love it, so we decided that this should be available for users digitally.
By creating a group shopping and generating a link that can be shared to anyone on their preferred platform, family’s and friends can enjoy shopping for parties, birthdays or even new home accessories together at the same thing.
Understanding how important communication is during group sharing or shopping, all groups members can text each other on the platform, they don’t have to use another third party to do so.
Understanding how important communication is during group sharing or shopping, all groups members can text each other on the platform, they don’t have to use another third party to do so.
Going beyond in Group shopping
Going beyond in Group shopping
Going beyond in Group shopping
We decided to work on some product initiatives that can make group shopping experience more enjoyable, less stressful and intuitive.
The ability for any group member to share a product to the group for more clarification or opinions before adding to cart. This is a two way experience, if you are a Host or co-host you can share or add directly to cart, if you are just a shopper you will have to share to the group then co host or host can easily add to cart in the group. This will help streamline uncessary issues and discrepancy.
We decided to work on some product initiatives that can make group shopping experience more enjoyable, less stressful and intuitive.
The ability for any group member to share a product to the group for more clarification or opinions before adding to cart. This is a two way experience, if you are a Host or co-host you can share or add directly to cart, if you are just a shopper you will have to share to the group then co host or host can easily add to cart in the group. This will help streamline uncessary issues and discrepancy.
Users can be in more than one shopping group. All the users have to do is to simply activate the cart of the group he/she is so that when adding items to cart is reflect on the cart of the intended group not another group.
Edge case: Unregistered user can only join a group shopping as guest, which means they can’t add items to cart, they will have to share it to the group for registered user to add to cart.
Users can be in more than one shopping group. All the users have to do is to simply activate the cart of the group he/she is so that when adding items to cart is reflect on the cart of the intended group not another group.
Edge case: Unregistered user can only join a group shopping as guest, which means they can’t add items to cart, they will have to share it to the group for registered user to add to cart.
For more orderliness in group shopping, the creator or owner of the group shopping can assign group members to either of these two roles (1) co host those who can add items to cart (2) shopper those who can simply share their intended product to the chat and the co-host or host can add it to cart. So all they do is more like look for product the group needs. The reason for this is to remove uncertainty when group members are not sure of why or how a product got into the cart. Most family shopping will benefit from this system, it important to keep everyone in place. Which simply means some people will only be able to share while some will have option to add to cart or share, depending on your status in the group
For more orderliness in group shopping, the creator or owner of the group shopping can assign group members to either of these two roles (1) co host those who can add items to cart (2) shopper those who can simply share their intended product to the chat and the co-host or host can add it to cart. So all they do is more like look for product the group needs. The reason for this is to remove uncertainty when group members are not sure of why or how a product got into the cart. Most family shopping will benefit from this system, it important to keep everyone in place. Which simply means some people will only be able to share while some will have option to add to cart or share, depending on your status in the group
MANAGEMENT TOOLS FOR MERCHANT
MANAGEMENT TOOLS FOR MERCHANT
MANAGEMENT TOOLS FOR MERCHANT
The merchant were provided with core features to help them manage their products, users, and workers properly. These tools provided will help to reduce lots of manual work and they can use that time to focus on what is important.
The merchant were provided with core features to help them manage their products, users, and workers properly. These tools provided will help to reduce lots of manual work and they can use that time to focus on what is important.
Teams/Admin management
Teams/Admin management
We went deep to give the store owners access to be able to track virtually every record of activities performed by their workers, ranging from actives day, offline days, tasks created, and all order picked. This will help take the Manual tracking process of guessing, marking record because the system will help automate those work. We believe this will go a long way in helping stores save time.
We went deep to give the store owners access to be able to track virtually every record of activities performed by their workers, ranging from actives day, offline days, tasks created, and all order picked. This will help take the Manual tracking process of guessing, marking record because the system will help automate those work. We believe this will go a long way in helping stores save time.
To-do list/ Notification
To-do list/ Notification
Store merchant or keepers can easily create to-do tasks, set date and time and get notified when due. Through notifications store keepers can easily set restocked date and this will automatically be added to their to-do list. They can also manually create todo list for any product or action.
Store merchant or keepers can easily create to-do tasks, set date and time and get notified when due. Through notifications store keepers can easily set restocked date and this will automatically be added to their to-do list. They can also manually create todo list for any product or action.
Other section in the management system
Other section in the management system
User testing
User testing
Group Shopping
Group Shopping
Group shopping is new concept introduced for buyers. The first users that tested the section was confused on how to use the feature since it was their first time. So they need to see a section that summaries how the group shopping works.
We adopted the info icon since it was a common element web users are used to. They can simply click on it to see more info.
Group shopping is new concept introduced for buyers. The first users that tested the section was confused on how to use the feature since it was their first time. So they need to see a section that summaries how the group shopping works.
We adopted the info icon since it was a common element web users are used to. They can simply click on it to see more info.
After testing it with few other users, by asking them that; if they need more information about how group shopping work where will they click? None could find it. We discovered that there was an accessibility and discoverability issues there. We then proceed to fix it.
We had two option, make the icon more visible or spell it out directly (considering non-tech savvy people). We did A/B testing and majority are good with the 2 option: spell it out rightly.
After testing it with few other users, by asking them that; if they need more information about how group shopping work where will they click? None could find it. We discovered that there was an accessibility and discoverability issues there. We then proceed to fix it.
We had two option, make the icon more visible or spell it out directly (considering non-tech savvy people). We did A/B testing and majority are good with the 2 option: spell it out rightly.
Restocked Date
Restocked Date
We added a restocked date to products that are out of stocked. We ask users what they feel about the information. Some of the response we got was:
Putting the date will make customers come back and it will drive traffic to the platform,
The date makes it a lot easier because he is aware when he can order for the product. He said he love the ideas and his current place of work needs features like that.
We added a restocked date to products that are out of stocked. We ask users what they feel about the information. Some of the response we got was:
Putting the date will make customers come back and it will drive traffic to the platform,
The date makes it a lot easier because he is aware when he can order for the product. He said he love the ideas and his current place of work needs features like that.
LEARNING
LEARNING
LEARNING
This is one of the most interesting, challenging product I’ve worked on. Working on this project I have been able to used my skilled, instinct and design rationale to deeply interpret the thought and feelings of users and how I can create a more personalized deep delightful product that will help users to carry out their shopping experience in a more meaningful way.
Another thing I learnt is the ability to simplify complex customization into an easy intuitive feature.
Taking our constraint as advantage in terms of “out of stock goods” since we have limited stores was another thing I learnt, the ability to see things beyond their constraint and how we can make them our forte.
This is one of the most interesting, challenging product I’ve worked on. Working on this project I have been able to used my skilled, instinct and design rationale to deeply interpret the thought and feelings of users and how I can create a more personalized deep delightful product that will help users to carry out their shopping experience in a more meaningful way.
Another thing I learnt is the ability to simplify complex customization into an easy intuitive feature.
Taking our constraint as advantage in terms of “out of stock goods” since we have limited stores was another thing I learnt, the ability to see things beyond their constraint and how we can make them our forte.
Looking into the future
Looking into the future
Looking into the future
n the coming updates, we are looking at how to have anecdote as a core factors in our user’s experience backed up with validated data. In one of the research about the socialization of people going to mall or basically going for grocery shopping, we discovered that people have found love by just going for grocery shopping. Such story spread fast, which indirectly help spread the name of the brand and people trying out the service. So in the coming updates we are looking for how possible we c an create live shopping experience can may led to an amazing experience between shopper which can help increase brand awareness. Maybe someone will find love while using Supreme Mall or another captivating stories will emerge 😀😀
Thanks for reading through.
n the coming updates, we are looking at how to have anecdote as a core factors in our user’s experience backed up with validated data. In one of the research about the socialization of people going to mall or basically going for grocery shopping, we discovered that people have found love by just going for grocery shopping. Such story spread fast, which indirectly help spread the name of the brand and people trying out the service. So in the coming updates we are looking for how possible we c an create live shopping experience can may led to an amazing experience between shopper which can help increase brand awareness. Maybe someone will find love while using Supreme Mall or another captivating stories will emerge 😀😀
Thanks for reading through.
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supreme mall
Digital mall designed for modern delightful shopping
Back
SUPREME MALL
Digital mall designed modern delightful shopping